Shelved

Built to find out.
Not every answer is yes.

Every four months, we take on at most three new software products. Each one has to show a commercial path. If it does, it stays. If it does not, it is shelved and the work is kept.

Shelved · Consumer appSeptember 2026

Style Shuffle

One tap decides the day

Photograph your wardrobe once. Every morning, one tap decides what you wear, based on weather, occasion, and what is already in the wash. It packed trips the same way.

KeptAn eighteen-screen working prototype, from the morning alarm to the packing list.

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Shelved · Research instrumentSeptember 2026

Choof!

Propagation, measured

A framework for measuring whether launch media is worth passing on: one media unit, passed hand to hand, every pass recorded. The chain becomes a dataset.

KeptThe working paper, in full.

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See what stayed